This is my rough for my half gallon of chocolate milk. The smaller chug size will be a smaller toned down version of this. The point of the truck is not to actually be the length and width but as if you see if from the side and front on and back so that is why it isnt having the appearance of a truck connected to the sides and what not.
On the part with the nutrition label i want to put Facts about chocolate milk that would be geared towards the college adult age peoples to gain there interest instead of being geared towards little kids. such as it being a good post work out drink, instead of an actual protein shake. the side with the front and back of the truck seem a little boring so i might need to add to that if any one has any ideas it would be greatly appreciated.
5 comments:
heyyy kevin!
i think the truck shaped box idea is cool. it will definitely make it stand out from just regular cartons.
the only thing is..... is it possible for the little cow/bull guy have kinder eyes? that probably sounds weird but i feel like right now hes aggressively shoving the coco milk at me hahaha. besides that i like it- hes still cute so if you keep it that way i understand.
also this might be picky but the back of the truck image/panel seems more in focus than the other sides. is it supposed to be that way? maybz it would be better to keep them all consistent?
anywaysssss, splendid job my friend! see you tuesday!
Hey Kevin,
I really like the truck/city idea... It really brings an urban side to milk! Maybe you could have the truck images zoomed out a little more, so the background could add some interest to the panels. Especially if the background matched the top pieces in style.
I would also suggest playing around with the text for "DID" and the signs that say chocolate milk, because they're really small and might be hard to read after printing. The I in did dissapears (or maybe its not there? idk its blurry on my screen).
I think its a good idea to relate the facts back to things people our age would be doing - you might mention tanning too because of the vitamin D.
Looks really good so far!
Hey you,
I think the truck idea is working out really well. I really like the signs above the truck, I think it really adds to it. I think your design all works out pretty nicely so far.
I really like this design. I would never have pictured this. It's surprising, and I like that.
I think your integration of the reds is a good idea and I also like the fact that the image looks flattened and vectorized.
I'd suggest adding more city things on the far left and middle panel since they seem out of place just on the right.
I also think that the truck part should be taller, if possible.
I also suggest making your logo bigger :D
Kevin,
I agree that this is a clever idea. It would definitely stand out from the crowd, but you just gotta make sure that it still says what it needs to when it grabs people's attention. The "Chocolate Milk" words is too minimized. You could proably just put that on the truck as well. I'd also play up the cityscape behind the trucks on ALL the panels (esp. the ones that are just sky). The front of the truck doesn't seem to match the side or back. And those nutrition facts are HUGE! They could surely be smaller. That will give you room to work in other important info…like ingredients.
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