Sorry, I had to remove a lot of profanity from that post (just joking) First of all: Prairie is misspelled. Other than that, I really like this. The cow is fun and friendly and I really like how the text looks on the brown background. This does look like it fits a slightly younger demographic, but I think that's where your advertising would come in.
i like your drawing of the cow! i am not so sure about the light typeface... for me it does not match with the style of the cow and the product. i should also be able to be made out easily. especially the one with the brown background is hard to read.
so far i like the arrangement of the one with the white background better. i like the smaller "farmer owned" because it adds a nice visual hierarchy and the placement of image and text play well together.
i would like a more colorful background with the logo. maybe a nice green and also a colored font??
I kinda thought we had discussed NOT using a cow, since that's pretty much what most of them seem to do. It does start to feel somewhat juvenile, which IS the primary audience for chocolate milk. However, I think there's ways you could bring it up age-wise.
I think that the second arrangement works better. In the first, the cow is just randomly chopped off mid-chest. However, I think the monotone nature of the first one works better, visually. Make sure you spell "PRAIRIE" correctly, and kern that type…
4 comments:
Sorry, I had to remove a lot of profanity from that post (just joking) First of all: Prairie is misspelled. Other than that, I really like this. The cow is fun and friendly and I really like how the text looks on the brown background. This does look like it fits a slightly younger demographic, but I think that's where your advertising would come in.
hi kev! :)
i like your drawing of the cow! i am not so sure about the light typeface... for me it does not match with the style of the cow and the product. i should also be able to be made out easily. especially the one with the brown background is hard to read.
so far i like the arrangement of the one with the white background better. i like the smaller "farmer owned" because it adds a nice visual hierarchy and the placement of image and text play well together.
i would like a more colorful background with the logo. maybe a nice green and also a colored font??
have a good night!
eva
I kinda thought we had discussed NOT using a cow, since that's pretty much what most of them seem to do. It does start to feel somewhat juvenile, which IS the primary audience for chocolate milk. However, I think there's ways you could bring it up age-wise.
I think that the second arrangement works better. In the first, the cow is just randomly chopped off mid-chest. However, I think the monotone nature of the first one works better, visually. Make sure you spell "PRAIRIE" correctly, and kern that type…
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