Saturday, April 16, 2011

Veronica Corporate Identity

Hi all, My business concept is a line of all-natural, vegan tattoo aftercare products. The product line will include a bar of medicated soap, a salve for the first few weeks after getting inked, and a moisturizing spf lotion for long-term protection. I also plan to create a box/container to hold all the products together, since they would generally be bought at the same time. The attitude of the company is both fun/edgy as well as focused on an efficient healing product made entirely out of plant extracts. The products are aimed at college students/people in their early 20's with tattoos, but I think they will ultimately be most appealing to women, since girls are more likely to use all 3 products on a consistent basis. I may still go for a gender-neutral design, though, so as not to alienate the male audience. I have a few ideas for the brand/company name, I would appreciate your opinions! (In no specific order) 1. Black Lotus Botanicals/Tattoo Aftercare - a lotus flower is probably about as popular as a star or dragon tattoo, and I think 'black lotus' sounds kind of edgy. Might be a little overdone though. Definitely more appealing to women. 2. Uncensored Ink - alluding to the idea of a healthy, show-off worthy tattoo, and also the 'uncensored' nature of the product ingredients. Not sure if it's edgy/exciting enough though. Might not be an obvious enough allusion. 3. Raw/Tattoo Aftercare - referencing the 'rawness' after a tattoo, the organic nature of the ingredients, and the third, slang definition of raw meaning edgy. Gender-neutral.

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